Newly qualified drivers face a number of risks when they first take to the road with a pink licence.

For the first time, they can travel with passengers in the car – creating a whole new level of distraction they have yet to experience.

This issue is highlighted by a new campaign from the THINK! road safety team.

The three THINK! ‘Party Car’ films show how distracting certain behaviours – which may seem minor – can be to the driver.

The campaign encourages young male passengers to ‘let a mate concentrate’, through videos running across channels that are most relevant to young males – including Instagram stories, Snapchat and gaming apps.

THINK! says young males (17-24 years) are four times more likely to be killed or seriously injured than car drivers aged 25 years or over.

Young male drivers are also more likely to crash when accompanied by other young male passengers.

The THINK! team is asking ADIs to help spread the message by sharing the campaign on their channels.

More information about the campaign is available on the THINK! website, where the three campaign films can also be downloaded.

You can view the campaign here.


Instructors who are part of the Engage Driving scheme cover many subjects not included in the test as part of their lessons.

You can find your nearest engage instructor by clicking here or if you are an instructor who would like to join and support the scheme find out more you can find out more here