THINK! has teamed up with Radio 1 DJ Chris Stark and the County Football Association to deliver a ‘passionate team talk’ to young drivers.
The team talk forms part of a new THINK! campaign which aims recognise and celebrate those young drivers who don’t take risks on the road.
The campaign also promotes safe driving habits, such as travelling at a safe speed, even when in a hurry or on well-known roads, and ignoring mobile phones.
Click here to watch the team talk – and share it among your learners.
Baroness Vere, roads minister, said: “When people think of car accidents involving young men, they think of boy racers and extreme risk-taking.
“But this campaign is warning of the small distractions, such as checking a message on your phone, creeping above the speed limit or driving too fast on country roads, all of which contribute to deaths and injuries on our roads remaining unacceptably high.”
While UK road casualty figures have plateaued over the last decade, young male drivers aged 17-24 years are still four times more likely to be killed or seriously injured than drivers aged 25 years and over (per billion miles travelled).
The fear is that, as the number of vehicles on the road returns to pre-pandemic levels, casualty figures may increase among high-risk young, newly qualified drivers.
If you are an instructor who would like to join and support the engage driving scheme you can find out more here
