More than 80 driver instructors from across Merseyside and Cheshire attended the Engage Driving Instructor Seminar 2020.

It was the first ever seminar for driving instructors held by the Engage Driving Partnership and we hope it will soon become a regular event on the calendar.

Instructors who attended enjoyed a day packed with informative and entertaining presentations from a range of speakers.



A packed day

Kicking off the day was Sarah Collins of Cheshire West and Chester Council’s Road Safety Team who welcomed everybody to the Holiday Inn, Ellesmere Port.

Guests then enjoyed talks from Mike Jones  of the DVSA Enforcement Team and Lynne Barrie, ADINJC Chair, who gave insight into the Standards Checks.

After a short refreshment break Des Payne, of the British Horse Society, David Rees, Road Safety Manager Wirral Council, and Gary Reece, of Highways England, all talked about how instructors can enlighten learner drivers about Horses, Motorbikes and Motorways.

Next up, Kev and Tracey Field, who run Confident Drivers, provided an informative workshop entitled “Which Stress Management Technique Will Suit Your Student Best?”. Before Paul Mountford, of the Merseyside Police Safer Roads Team, introduced guests to the Engage Driving Partnership.

After lunch strategic marketing consultant Fiona Rose gave an energetic workshop which helped our guests discover news ways they can use social media to market their driving schools.

Ian Edwards, of New View Consultants Ltd, ended the day with a fascinating discussion about the Impulsive Driver.



A big thank you

Rhian Hughes, Wirral Council’s Road Safety Team Leader, said: “We were delighted to see such a large turnout for our first ever seminar and the feedback from everyone who attended has been really positive so we are hoping it can become an annual event.

“Most driving instructor events are in the south and require local instructors to travel so it’s really great to have been able to hold one in our region.

“A big thank you to everyone who attended and everyone who worked so hard to make it a success.”

The event also proved successful in attracting more instructors to join the Engage Driving Partnership with more than 70 new instructors signing up on the day – which will be a massive boost in helping us achieve our goal of reducing the amount of collisions on our roads.

Many who signed up have also taken up our offer and claimed their reduced price ticket to our Client Centred Learner course being held this month. Find out more about the course here.



Marketplace partners

The event also included a wide range of partners who attended our event marketplace providing information and advice to all our guests.

These included:-

My First UK Instructor Referral Scheme
IAM Roadsmart
Cheshire West and Chester Council Road Safety Team
British Horse Society
Highways England
Merseyside Road Safety Partnership
Confident Drivers
Approved Driving Instructors National Joint Council


If you are a driving instructor who would like to join and support the Engage Driving scheme you can find out more here