Driving instructors are being encouraged to support a nationwide campaign which asks all road users to help reduce the strain on the emergency services during the coronavirus pandemic by taking extra care when making essential journeys.

Launched by Road Safety GB with support from the Department for Transport’s THINK! campaign, ‘Take Extra Care’ aims to reduce the number of road casualties during these unprecedented times.

How to support Take Extra Care

The campaign is running on social media, using the hashtag #takeextracare.

Its aim is to reach as many people as possible – so Road Safety GB would be grateful if you could share the following social media posts:


Alternatively, please make use of the campaign toolkit (link below) – featuring a web banner, social media graphic, A4 poster for printing, press release and suggested social media posts.

Get the kit here: https://roadsafetygb.org.uk/takeextracare/

“Help support our frontline workers”

Baroness Vere, roads minister, said: “We all need to follow government guidelines and travel only when it’s essential, but fewer people on the roads doesn’t mean we should be any less careful.

“It’s important our NHS staff and emergency services are able to concentrate all of their efforts on coronavirus – so now more than ever it’s crucial that we take care when driving. It’s just one way we can support our incredible frontline workers and do our bit.”

Alan Kennedy, executive director of Road Safety GB, said: “These are unprecedented times and society as a whole has a responsibility to ease the strain currently being placed on the NHS – and all emergency services, who are already working so hard on our behalf.

“Whether you are a driver, rider, cyclist or pedestrian – we can all play our part over the coming months by only travelling when necessary, and taking extra care on every journey.

“Our key message – as is always the case – reduce speeds, wear a seatbelt, drive sober and alert, and stop your vehicle to use a mobile phone.”

Statistics show 160,597 people were killed or injured on Great Britain’s roads in 2018 – an average of 440 people each day.

We’re here to help

Many people across the country are going through difficult times right now, due to the unprecedented challenges caused by the coronavirus pandemic.

Driving instructors are no different.

But rest assured, there is always help at hand.

Local authorities in the north west are helping residents during this time and through the Engage Partnership, we are more than happy to direct ADIs to where you can find support in your local area.

So, if you need any help, advice or support, don’t hesitate to get in touch: info@engagedriving.co.uk


You can find your nearest engage driving instructor by clicking here or if you are an instructor who would like to join and support the scheme you can find out more here