The second edition of the ADINJC & Intelligent Instructor Conference & Expo will take place at the Heart of England Conference Centre, Coventry, on 25 April 2021.

First held in October 2019, the event is described by the organisers as the ‘biggest and best driving instructor conference and expo’.

In 2019, more than 700 delegates attended the event, while 21 industry expert speakers delivered 31 seminar sessions. More than 50 exhibitors showcased their latest products and services tailored for the ADI market.

The 2021 event will follow a similar format. It will be free-to-attend for instructors, with industry experts delivering informative seminar sessions throughout the day.

Topics covered will include but not be limited to:

  • Business advice
  • DVSA updates
  • Electric vehicles
  • Marketing
  • Social media
  • Standards checks
  • Teen psychology
  • Training

To date, there have been more than 500 delegate registrations, while more than 30 exhibitors have confirmed their attendance.

The organisers are keen to stress that they would move the date of the event to later in the year if they were not confident of being able to deliver a safe, secure and successful event.


If you are an instructor who would like to join and support the engage driving scheme you can find out more here